Your eyes and ears in every local market
Once any retail operation expands into multiple markets, it becomes harder to monitor developments in and around every site. Location intelligence is what keeps retailers ahead in today’s rapidly changing environment. Local detail is now critical to business survival and success.
GeoScouts acts as your eyes and ears on the ground. We provide customized and objective, in-depth information to inform your real estate strategy – protecting your investment in current locations and maximizing your returns on new sites.
An outsider’s perspective based on inside knowledge
We take the time to gain a profound understanding of your brand values, target demographic and key competitors. Through in-depth field work, we are then equipped to offer detailed analysis of your store’s strengths and weaknesses considering local market changes. It is our boots on the ground approach that sets GeoScouts apart from others in the industry.
For example, we report on:
- demographic changes that affect your location(s)
- significant developments that affect traffic, such as arrival or departure of major retailers, new residential developments, or transportation and other infrastructure projects
- your location’s performance against your brand strategy – from site and situation to signage and accessibility.
Data you need, in the form you want it
Our assessments are based on your requirements. We tailor our product to highlight the factors that are critical to your business. And we’ll supply the data in the way that’s most effective for you. We can use your internal program, or create a bespoke market analysis reporting system based on your needs.
